Zipcar shows that it pays to be the nice stud

Above: Zipcars are a part of the sharing economy

BOSTON — Being the nice boy doesn’t get you headlines, but it can build a solid business.

Take Zipcar. When we talk about rail sharing, the 15-year-old company is infrequently mentioned. Launched before the sharing economy existed, Zipcar offers a subscription car rental service to people who live in urban areas and need cars every once in a while but don’t want to buy one. Continue reading Zipcar shows that it pays to be the nice boy, VentureBeat, Business, by Ruth Reader