Opinion: The Apple Car could run traditional automakers off the road

Published: July 29, two thousand seventeen 12:12 p.m. ET

VitaliyN. Katsenelson

Apple’s brand extends far beyond technology and coolness. The company has accumulated incredible goodwill with consumers.

So whenever Apple AAPL, +0.03% comes out with the Apple Car, it will grab a disproportionately large market share from General Motors GM, +Two.24% and other automakers precisely because of that deep well of goodwill. Continue reading The Apple Car could run traditional automakers off the road