Fresh INRIX Insights™ Platform now Available in the UAE to Convert Brainy Cities Planning, Retail Analytics and Advertising Measurement
INRIX Enables Businesses and Governments to Work Smarter with Fresh Data from Connected Cars
Dubai, United Arab Emirates – seven th June, 2015 : INRIX ® , Inc.,the leading global provider of transportation intelligence and connected car services worldwide, is introducing the very first analytics platform in the UAE to tap big data from the connected car for urban planning, retail site selection and advertising measurement.
Through unique analysis into the movement of people, vehicles and commerce in cities worldwide, INRIX Insights™ is the very first platform to provide business and government with the capability to build up insight from connected cars for use in planning fresh roads and transit systems, locating a business or measuring the results of a marketing campaign. The platform leverages real-time GPS data from a growing network of more than two hundred fifty million vehicles and devices.
“INRIX Insights exemplifies how the Internet of Things can turn data into skill for businesses and government agencies.”” said Scott Sedlik, General Manager, Europe, Middle East & Africa, INRIX.
Today INRIX introduced the very first two services on its INRIX Insights platform: INRIX Insights™ Trips and INRIX Insights™ Volume. INRIX Insights Trips is a data-as-a-service (DaaS) application for understanding population movement across a metropolitan area, inbetween two locations and at various points along the way. INRIX Insights Volume is the very first global population movement service that provides insight into how many vehicles typically pass a location by time of day, day of week at a location as well as actual vehicle counts on a specific day, time and side of the road. Together, these services represent a breakthrough in Origin-Destination and vehicle count analysis that reduces cost and complexity while enlargening the accuracy of data and reliability of information.
Now available to customers in the U.A.E, Europe and U.S., these services help cities, businesses and advertisers better anticipate the movement of people and measure it across a region, around a business or past a billboard.
Government: A Foundation for Building Smarter Cities
As governments work to address population growth in our cities, INRIX Insights Trips and INRIX Insights Volume provides these agencies with a more scalable, cost-effective and instant way to predict, plan and prioritize investment in roads and transit across their entire transportation network infrastructure. Key benefits of the services include:
- Less reliance on road-side counters or automated traffic recorders. INRIX Insights Volume offers a swifter, more cost-effective way to understand traffic volumes by day of week, time of day and by vehicle type (passenger vs. freight) across the entire road network.
- Quicker, more reliable insight compared to costly, time intensive and often biased consumer surveys. INRIX Insights Trips uses anonymized GPS data from actual trips across a region to provide insight used to identify trends and calibrate urban planning models.
- Insight into the true movement of freight vehicles around transportation networks that enables better planning for safe and efficient movement of freight through a region.
Retailers: Improving Site Selection and Competitive Intelligence
In addition to being foundational to wise cities, INRIX Insights Volume and INRIX Insights Trips services help retailers work smarter. Key feature benefits to retailers include:
- Site selection- INRIX Insights Volume eliminates the guesswork of determining how many people pass potential store locations on a daily basis.
- Marketing Intelligence- INRIX Insights Volume also can be used to measure the influence of marketing campaigns helping retailers with instant insight into the influence on traffic to competitors’ stores.
Similarly, INRIX Insights Trips helps businesses better understand their customers and how they travel to their stores when planning advertising and promotional campaigns. For example, a retailer can use this information to understand how long it takes customers from different parts of town to get to their store, determine when and where to open a fresh one or pinpoint advertising and other marketing efforts to their customers on billboards, transit and other channels.
Advertisers: From Proof of Posting to Proof of Spectacle
The INRIX Insights platform benefits to businesses also extend to advertisers. INRIX Insights Volume takes the guesswork out of measuring the influence of the $6.9 billion billboard advertising industry. For the very first time, advertisers can now understand how many people were exposed to an ad and for how long in traffic based on time of day, day of week. With this insight, fresh advertisers, who request third party measurability, can obtain the post campaign analysis they have come to expect from other advertising media.