President’s Choice, MEC tie for most trusted brands in Canada

Tesla is the most trusted car brand in Canada, despite having sold far fewer cars in the country than any other major auto company.

That’s according to the University of Victoria’s second-annual Gustavson Brand Trust Index (GBTI), which ranks two hundred seventy six national brands subdivided into twenty seven industry sectors based on a survey measuring consumers’ level of trust. Continue reading President’s Choice, MEC tie for most trusted brands in Canada – The Globe and Mail