Lynk & Co is a fresh car brand that was ‘born digital’

I’m in Sweden this week for the launch of a fresh car brand. The location: Gothenburg’s Lindholmen Science Park, a cluster of high-tech engineering talent and equipment nestled in a picturesque forested landscape. The purpose: understanding where Lynk & Co comes from, what it is and what it offers, and where it hopes to be headed. Continue reading Lynk – Co is a fresh car brand that was – born digital – The Brink