Can a smell sell?

The new-car smell isn’t what it used to be. At least not at Land Rover South Dade in Miami, where shoppers are greeted with subtle scents of cedar, vanilla and violet.

General Manager Mark de la Cruz infuses the dealership with a custom-built smell called “My Way” to ensure that his vehicles don’t smell like other fresh cars. Continue reading Land Rover South Dade attempts to set mood with custom-built odor